How To Produce An Acupuncture Website That May Flood You With New People
We all know there's more to an effective acupuncture practice than its appear-ance. But is it a crucial piece of the puzzle? You bet.
Take a look at the following 3 health-related internet sites (their pictures, maybe not content) and tell me which you'd choose to work with:
http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
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Is picture everything?? No.
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Have a look at the following 3 health-related web sites (their pictures, not content) and tell me which one you would choose to do business with:
http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
Today, Im not likely to say something bad about these sites, but have a look at site #1. Great, clear images that express an expression of:
Professionalism
Confidence
Warmth
Harmony
The appearance and feel of this site leaves an emotional resonance with the audience. It's soothing and encouraging. It generally does not seem like your website was hacked together by a novice. High quality is reflected throughout.
That is what you want.
If your website (and all your promotional materials for example) is anything less than this, keep refining your picture before highest quality is shown.
I also recommend adding a picture of your-self right on the webpage of your site. Not just any old picture.. It's to be you looking superhuman: Confident, comfortable, patient, intelligent, compassionate.. All of the values that people look for in a healthcare practitioner. To discover additional info, please consider looking at: this site.
Take a look at this site for a typical example of a fantastic headshot:
http://www.graysonacupuncture.com
Now, I dont know this acupuncturist, but she looks like someone I would trust. I take a look at that photograph and believe, Wow, I bet she's successful; I bet she could help me!
Does your head-shot share the same experience to your future patients?
Dont underestimate the value of those small details. Picture isnt everything; nonetheless it IS what creates that all powerful first impression that makes some body desire to place their health in your hands.
The overall internet site success method is:
Benefit-oriented content + Top quality feel and look = Very effective website that will bring you a flood of new people!
Now, utilize the same method for-all of one's marketing materials. Cause them to become all first class. Your promotional materials seem inexpensive and think about it: If someone is paying $60-200 on your service, this has a tendency to not sit well with your marketplace. Make your office look beautiful too. Exactly what reflects on your training, make it look good.
This simple little bit of advice can go a long way towards making your dream practice..